Australian and New Zealand adults are overweight or obese, while 30% of Australian and New Zealand children are clinically overweight. Those who have adequate amounts of protein in their diet, however, may find they've escaped being part of this alarming trend.That's because the latest nutritional research indicates that protein has numerous dietary benefits that give a boost to weight-loss efforts. Let's look at some of the ways you are already benefiting from enhanced protein intake.
One of the principal advantages of protein is that it creates a feeling of fullness and satisfaction in the body that makes overeating much less likely. Besides being filling, protein is a smart addition to any weight-loss or weight management program because of the effect it has on carbohydrate cravings.
As nutritional research has documented, carbohydrates trigger the brain to crave more carbohydrates, leading to a cycle of carbohydrate eating that becomes hard to control, Protein can block that triggering effect in the brain. If you eat protein with a carbohydrate it will reduce the cravings caused by eating the carbohydrate.
Not all proteins are created equal
As you incorporate protein into your diet, remember that not all protein is equal when it comes to calories. For example, a serving of prime rib has 1,500 calories! That's why created a variety of healthy protein products to help you get adequate protein in your diet and lose weight. Our meal-replacement shakes offer a combination of heart-healthy soy protein, vitamins and minerals in great-tasting flavours that satisfy your taste buds as well as your appetite.

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